Making A Competitive Market Work To Your Advantage


There are things that you can save money on simply by using the competitive market to your advantage. Choosing an electric company, deciding between cable and the dish, buying online auto insurance, and even getting your pets into a rental property give you a chance to turn the tables of consumerism.

All you have to do is go through the normal daily functions and you will be bombarded with advertising. There is absolutely no doubt that it’s a very competitive market. You have famous spokespeople convincing you of this and cute little characters that are going to convince you of that. Commercialism has become such an intensive way of life that people are immune to the constant barrage.

You can’t go to the local market and negotiate the price of an apple because of competition. There are things that you can save money on simply by using the competitive market to your advantage. Choosing an electric company, deciding between cable and the dish, buying online auto insurance, and even getting your pets into a rental property give you a chance to turn the tables of consumerism.

With a high level of competition there are many claims. Advertising is, technically, the product of making claims. Once you know what the lowest price for a product or service really is then you also have your bargaining chip. There is no reason that you have to pay more than the minimum for most paid-for services.

When shopping the open market the more information you have the better prepared you are to counter the company’s offer. Cell phone service and insurance are the two most flexible services that you can counter offer. Perhaps you like the features that come with one company but the rates that come with another. If you are well informed you can bring that information to the front line when talking to a service representative.

You have the option of talking the company with the cheaper rates to increase their offered features for free. You can also try to talk the better company down to a rate closer to the lowest available. You do this simply by explaining what the competition is offering and asking why you would choose their company over their competitors. The customer service representative will usually transfer you to a manager.

You do have to be prepared to walk away. If the company won’t budge after three attempts on one call you have to be willing to end the call. Many companies will suddenly change their tune when the potential customer is actually ready to hang up.

While this technique will not always work, it does work most of the time. There is a need for companies to fill their quotas even if they don’t have customers that are paying full rates.

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