The year 2010 saw a 35 percent increase in the number of drivers who bought their auto insurance online compared to 2006. Approximately 37 million people turned to the convenience of the Internet last year to obtain and compare car insurance rates. Of those, 2.9 million people completed an application for auto insurance entirely online. In fact, reports which have recently been released by the marketing research company comScore indicate the number of online applicants and comparison shoppers has risen steadily every year since 2006.
As people become more and more comfortable with searching for information and shopping on the Internet, auto insurers can expect to enjoy a continual upswing in business. In the comScore survey released earlier in 2011, the number of people who stated that such activities were a typical part of their routine was 1 in 7; today, that number has decreased to 1 in 5.
One of the reasons indicated for the rise in online insurance quotes is the use of comparison websites by drivers. These websites work with several different insurers to obtain average rates for all types of driving situations. When a driver uses a comparison website, he or she enters some basic information about themselves as well as the vehicle they are looking to insure.
The information form will also ask drivers about any accidents, tickets or DUI arrests within the past several years and provide space to explain the circumstances. In addition to the driver’s profile information, he or she will be asked to select the type of coverage they are looking for, such as the amount of deductible, whether they want full coverage, liability insurance only and so forth.
After the information has been compiled, the website is able to generate a quote estimate. For drivers who are interested in applying to a particular auto insurer, they simply need to click on a link to be taken to their website to complete an application. After they have filled out the application in full, they just need to hit enter and wait for the insurance agency to contact them with an approval or denial.
It appears to be the ultimate in convenience for busy adults who can complete in several minutes what may have previously taken several hours. Most insurance agents will recommend that drivers obtain quotes for at least three agencies and they can now do that with a minimal amount of effort.